Quietly Introducing 1Brand
At 1Brand, we truly believe every brand can shine. What we mean by this is that most brands aren’t living up to their full brand potential. We also think we can solve this in a unique and highly impactful way for the vast majority of brands that need help.
We’ve been building the 1Brand product for just over a year and are wrapping-up our open beta. You can still signup for the beta at 1brand.co. We’re starting a blog now because we know knowledge and tools combined are what’s needed to make branding easier and more effective.
The main problems we hear when talking to people about their challenges with branding are:
- I’m unsure how to grow my brand.
- I don’t have the resources to build my brand.
- I don’t know if the branding I’m doing is effective.
Large brands, at the enterprise scale, often have different challenges with branding than small brands do, but they also have tools and teams to solve those challenges. Small brands usually don’t have either. Brands that are a bit more sophisticated may have more processes and resources, but they still face these challenges.
Our initial plan is to focus this blog on the three core problems above, and also share some of what we’ve learned building 1Brand. Stay tuned, friends!